As a seasoned architect of strategic planning across all business segments, consumer touchpoints and sales channels, I have a proven track record of delivering innovative strategies that grow brand equity and improve cash flows. I leverage my 15+ years’ experience in marketing, finance, and operations to cross-functional teams through planning into results delivery while concurrently ensuring investments deliver against budgets with strong ROI. After gaining my CPA and MBA, I’ve developed a strong financial acumen used to manage the complexity of marketing and sales driven budgets. • Strategic planning experience in developing competitive strategies at the global, regional, and local relevancy • Delivered significant revenue and margin growth including the development and implementation of go-to-market strategies. • An operational leader with strong team player with excellent coaching and development skills • Cross-functional partner across marketing, sales, finance, and operations for seamless execution • Emotionally driven and compelling storyteller that connects teams, customers, and stakeholders • The developer of cutting-edge marketing strategies, including go-to-market strategies, brand management, market positioning, key messaging, advertising/media, trade events, web, social media and development of sales collateral representing all areas of the organization. Achievements: • P&L accountability for $70m-$1B in revenues, and up to $270M budget • A cross-functional leader in creating $75M revenue growth • Led enterprise customer acquisition to achieve a target of 400,000 per year • Led team in top-line revenue expansion from $118M to $154M in three years • Developed in-store marketing, education, and product merchandising program for 2,500+ locations • A leader in two loyalty program launches, three national brand campaigns, and two new asset launches

Business Strategy, Marketing, Sales, Finance, Modeling, Marketing Attribution, Consumer Experience, Experience Design, Consumer Products, Hospitality, Airlines, Casinos, Hotels, Restaurants, Nightlife, Events, Big Data, Analytics, KPIs, EBITDA, Cash Flow, Consultantcy, Agencies, Snow Skiing, Biking, Scuba, Running, Hiking, Cars, Trucks, Domestic Politics, International Relations, Middle East Studies, Environment, Sustainability, Social Trends, Family